We are the storytelling agency.

This is what we do. And why we do it.

Founded in 2018, Green Collar Communications provides public relations and digital marketing services, helping clients grow their brands through online channels.

At Green Collar Communications, we believe the future of our planet depends on telling stories the right way. To help companies weave their stories into the fabric of their customers’ lives and businesses. There is too much at stake to do otherwise.

We work with companies that do good, those for whom sustainability, social impact and innovation is a fundamental and unimpeachable value.

We believe in innovation, muscle and determination. We put a man on the moon, we harnessed the power of the atom and we all have tiny computers in our pockets. We can do anything.

Staffed with media and marketing experts, Green Collar Communications knows how news works and what makes a great story. Let’s share your story together.​

Founder Alex Parker is a longtime journalist and strategic communications pro who has worked in top newsrooms and corporations for more than 20 years. As a business editor at the Chicago Tribune, his work has been published in the Los Angeles Times, Baltimore Sun, Hartford Courant and more. He covered Cook County politics for the Chicago Current and Chicago Reader, and the 2008 presidential election for MTV News.

As a marketer, he was an early adopter of social media, pioneering social and content marketing programs, and has crafted award-winning programs, working with brands large and small, including Denny's, General Electric, Hershey's, Cold Stone Creamery and more. His corporate communications work includes stints at Molson Coors Beverage Company and Cushman & Wakefield, a global commercial real estate giant.

Alex also founded the Green Beer Project, an initiative which teaches people about climate change through beer.